Nachdem temporären Audi Sponsoring schafft es Astralis kurz vor dem anstehenden Major erneut eine bekannte Firma zu überzeugen in den amtierenden Major-Gewinner zu investieren.

PanzerGlass entlohnt fürstlich

Astralis verkündete ihre Partnerschaft mit PanzerGlass, einem Glasschirmschutzunternehmen aus Dänemark. Die Firma wird vermutlich den meisten ein Begriff sein die für ihre Smartphones oder Tablets einen Schutz gekauft haben. Bei näherer Betrachtung wird der Deal auch klarer, denn beide Unternehmen sind in der dänischen Hauptstadt Kopenhagen beheimatet, als Vermittler diente die Sportagenter, Lagardère Sport Dänemark. Der Deal soll eine halbe Million US Dollar schwer sein, und in naher Zukunft auch diverse Astralis Produkte herstellen.

Jordi Roig, CCO of RFRSH Entertainment, Statement:
“PanzerGlass is the perfect match for a CS:GO team. Everybody knows the feeling of anxiety when you drop your phone, it ends face down on concrete and you just know the glass is shattered to pieces… But then a feeling of total relief comes over you, when you pick your phone up and see it’s screen is intact and completely fine. That feeling… that situation… it is a PanzerGlass moment!

In CS:GO there are several of these moments, when you think you’re down and out, and in some way you win the 1 vs 3 clutch, you make that insane shot or you come back to win the whole thing after trailing 7-13 in the final map of the Major Final. Those are all great examples of PanzerGlass moments”

Jordi continues: “We are very focused upon matching Astralis with the right commercial partners to bring value – not only to the partner – but also to the team and especially the fans. The real value lies in activation and engagement, and, needless to say, we’re very excited to introduce a brand and organisation like PanzerGlass, who value and focus on fan activation in the same way we do”

Lene Bach, Head of Global Marketing at PanzerGlass, Statement:
“We are thrilled to enter into a partnership with Astralis, who is amongst the best in the world at what they do. We simply fell in love with the team and the professional setup that has been made around it – and we are impressed by the amazing results the team has created in such a short time. Through this, we see many parallels between Astralis and PanzerGlass – and on top of this, both brands have strong Danish roots but operates on the global scene.

E-sport in general is experiencing a tremendous growth not only in terms of player numbers but also as an entertainment product and a spectator sport – and due to this development, we see great opportunities in teaming up with Astralis and becoming a part of the e-sports community. We work hard to ensure that our joint activities – both in the analog and the digital world – will appeal to the e-sports audience and engage them in inventive, unconventional ways.

One of the big strengths in this partnership is the chance to bring retail and end-consumers together. We are designing a range of new products, planning fan-hangouts with retail partners, organising meet n’ greets for fans, coordinating various e-sport related competitions for end-consumers and our retail partners – and a lot more. We simply can’t wait to roll these countless initiatives out to our retail partners and end-consumers together with Astralis”